Time for a hard truth. Despite some real progress, most c-store foodservice offerings do not titillate the palate. How do we get there, especially when factoring high labor and food costs? 

Two former Wawa senior leaders – Peter Rasmussen and Rachel Toner – plunge into the intersection of product innovation, sensory experiences, and consumer preferences in foodservice.  

Peter and Rachel will delve into a back-office to end-user strategy, stretching from menu development and consumer research to effective marketing strategies and digital solutions. 

Take the night to dine with peers or supplier partners at one of the many delicious restaurant options on property or nearby.